Joshua is one of the world’s leading authorities on Digital Transformation for the fashion industry. In his many roles, he has utilized digital creation concepts to reduce prototypes by over 50%, improve product quality, shorten development times, dramatically improve decision-making through the use of digital samples, and energize the consumer experience. He has continued to expand this vision for using modern, 3D digital processes throughout the fashion industry.

He has helped brands such as Nike, Patagonia, PVH, Carter’s and Lululemon implement this vision allowing them to reduce costs, shorten the time to market, increase sales via better decision-making, and drive sustainability. He is now working at VF Corp to help this world-class organization develop a global capability for a digital Go-To-Market business process.

Joshua partners with brands, software vendors, factories, and colleagues to create a digital fashion “ecosystem”. His goal is to empower the industry to leverage Digital Transformation in either a portion, or throughout, the fashion product process.